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Good to Great by Jim Collins, framework 7 of 15

The Hedgehog Concept (three circles)

A way to find the simple idea that guides every decision.

Jim Collins's framework, from Good to Great, pp. 100 to 130.

  1. Best in the world at

    What you can be the best in the world at, and what you cannot.

  2. Economic engine

    What drives your economics, found by choosing one denominator, profit per x.

  3. Passion

    What you are deeply passionate about.

  4. Intersect and simplify

    Translate the overlap into one crystalline concept that frames all decisions.

From chapter: Chapter 5 - The Hedgehog Concept - (Simplicity within the Three Circles), pp. 100–130

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