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Good to Great by Jim Collins, framework 11 of 15

Crawl, walk, run

Walgreens' deliberate way into the Internet.

Jim Collins's framework, from Good to Great, pp. 157 to 176.

  1. Crawl

    Experiment slowly while debating how it fits the Hedgehog Concept.

  2. Walk

    Tie it directly to your distribution model and convenience concept.

  3. Run

    Bet big once you understand how it accelerates momentum.

From chapter: Chapter 7 - Technology Accelerators, pp. 157–176

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