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Good to Great by Jim Collins, framework 13 of 15

Blue Plans

Abbott's mechanism for managing Wall Street while investing in the future.

Jim Collins's framework, from Good to Great, pp. 177 to 198.

  1. Promise less to analysts

    Tell analysts a growth figure, say 15 percent, while planning internally for much more.

  2. Keep a ranked list of unfunded projects

    These are the Blue Plans.

  3. Fund them from the surplus

    Channel the difference between promised and actual growth into the Blue Plans.

From chapter: Chapter 8 - The Flywheel and The Doom Loop, pp. 177–198

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