Finding Your Voice

Six steps for becoming the leader your tribe needs.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

Publish daily for at least a year
Pick one platform that suits you and publish every day so your voice and your audience have time to arrive.
Document the journey
Share what you are learning in real time instead of inventing content.
Test your material
Watch which messages get shared and commented on, and refine like a comedian reworking jokes.
Learn to be prolific
Sit in the Prolific Zone between mainstream advice and the crazy zone, where ideas are new enough to polarise.
Master persuasion
Encourage dreams, justify failures, allay fears, confirm suspicions and help people throw rocks at their enemies.
Care a lot
Charge properly, protect your time and show the audience you want them to succeed.

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

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