Signals First, Then Build

Gain evidence of audience interest before launching anything.

Daniel Priestley's framework, from Entrepreneur Revolution, pp. 84 to 106.

Waiting list
Ask people to join a priority list for updates and early access.
Online discussion group
Host a group on a platform like WhatsApp sharing relevant books, videos and podcasts.
Introduction event
Run a 30 to 60 minute online presentation of key ideas.
Online assessment or quiz
Offer a scorecard that collects interest and information about potential buyers.

From chapter: CHAPTER 4: FINDING YOUR OPPORTUNITY, pp. 84–106

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