The Value Creation Cycle

A predictable path that turns ideas into remarkably valuable creations.

Daniel Priestley's framework, from Entrepreneur Revolution, pp. 131 to 156.

Ideas
Surface and rank ideas by impact and cost to implement.
Testing
Run quick and cheap tests such as surveys, intro events, mock-up brochures or a waiting list.
The Beta Version
Build something people can interact with, cheaply, to reach product-market fit.
The Commercial Version
Roll it out with channels and assets so it sells day to day and covers your time.
The remarkable and scalable version
Improve every detail until people tell their friends and it can be delivered at scale.

From chapter: CHAPTER 6: YOUR CORE TEAM, pp. 131–156

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