Build the Brochure

Create the thing a customer can see and buy before doing anything expensive.

Daniel Priestley's framework, from Entrepreneur Revolution, pp. 84 to 106.

Understand the desire
Survey 150 audience members and talk to at least 30 about wants, struggles, past attempts and budget.
Build a specifications list
List every ingredient they want or need, even from other providers.
Go back and check
Show basic diagrams and images to 10 to 30 people and gather feedback.
Create the brochure
Name the package, write 500 to 1500 words, have it designed and print 50 copies.

From chapter: CHAPTER 4: FINDING YOUR OPPORTUNITY, pp. 84–106

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