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Entrepreneur Revolution by Daniel Priestley, framework 3 of 13

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Four experiments to find an entrepreneurial opportunity: concept, audience, offer and sales.

Daniel Priestley's framework, from Entrepreneur Revolution, pp. 84 to 106.

  1. Concept

    Choose an idea and test whether people respond favourably to its broad strokes.

  2. Audience

    Choose a target customer and test whether you can capture their attention.

  3. Offer

    Present something customers can buy to achieve an outcome, then ask what they like or dislike.

  4. Sales

    Find a predictable, repeatable way to make enough sales for the business to survive.

From chapter: CHAPTER 4: FINDING YOUR OPPORTUNITY, pp. 84–106

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