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$100M Lost Chapters by Alex Hormozi, framework 4 of 14

Customer Financed Acquisition (CFA)

Let customers pay for the next customers so cash stops limiting growth.

Alex Hormozi's framework, from $100M Lost Chapters, pp. 46 to 71.

  1. Lower CAC

    Add every cost of getting a customer, divide by customers acquired, then improve the best channel.

  2. Raise LTGP

    Increase gross profit per customer over their whole life.

  3. Shorten payback

    Recover CAC within 30 days, ideally at twice CAC.

From chapter: Section B: The Expensive Customer Problem, pp. 46–71

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