$100M Leads by Alex Hormozi, framework 45 of 46
A Decade in a Page
The one-page recap of the book.
Alex Hormozi's framework, from $100M Leads, pp. 382 to 391.
- Define a lead
You want engaged leads, not just leads.
- Lead magnets
Turn leads into engaged leads with an offer or lead magnet.
- The core four
Warm outreach, posting content, cold outreach and paid ads.
- More Better New
Find the constraint, test, then do more.
- Four lead getters
Customers, employees, agencies and affiliates.
- Real world
Rule of 100, Open to Goal and the five step one-page plan.
- Seven levels
The $100M leads machine in action.
From chapter: A Decade in a Page, pp. 382–391
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