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A game from Tom Sharman
OutlierHigher or Lower
Every video is scored against its own channel’s normal. Did the next one beat its channel by a higher or lower multiple? One wrong and the run ends.
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Leaderboard
Game over
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Want your own videos to be the outlier? Script one with the Yap Formatter, or book a call with Tom.
Made by
Tom Sharman
Founder, The Content Operators
Tom Sharman has worked with Top 1% creators taking them from solo operators into media businesses, building the strategy, systems and teams. His work has produced 2B+ views.
- 12years in the creator economy
- 2B+views across every platform
- 410M+long form views produced
Case studies
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Sam Stoffel 0 to 500,000 followers in 10 months, mainly Instagram, then TikTok. -
Niko Omilana 47,563,094 long form views on I Pranked America's Most Racist Man. -
TheBurntChip Top 3 most watched videos on the channel are our format, the 24 Hour YouTuber Race. -
Ben Heath Number one trending money community on Skool, and sixth trending globally. -
Secret Leaders Number 2 in the UK Business podcast charts, behind The Diary of a CEO. -
Niko Omilana and JiDion 78,198,860 views across The Biggest Menace, seven episodes and the trailer. -
Ellevens Esports and Gareth Bale A World's first in-game shirt sponsorship in FIFA history, Duracell x Ellevens. - Niko Omilana 29,996,382 long form views on SNEAKING Into KSI's Boxing Match, Niko inside a Prime bottle.
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Combat Gaming and Mason Mount 10,000,000+ live views across three charity events, with 150+ celebrities, creators and pro players. - TheBurntChip 3,550,114 views on a two-part, Top Gear style tuk tuk race across Sri Lanka.
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XCAD Network Times Square XCAD Network's first flagship live event, streamed from the square on 16 June 2022, produced by New Waves, Who Dis? -
Xbox and LG $1,000,000 Forza Horizon 5 launch campaign across Xbox and LG, with Vikkstar, James Buckley, Aarav and Benny Central. -
Clash of Creators 330,000 live viewers on the debut event, featuring some of the biggest creators in the UK. -
Katie Price Control the press Every upload tailored to land 7 news articles a week. -
Rebel FC and Calfreezy Feature-length documentary about the Wembley Cup with Calfreezy. -
Tyro Magazine 40% of UK students reached every month, with 350 student writers and three staff. -
Angels Management $750,000 revenue in year one, 23 exclusive creators, margins above 50 percent.
