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The Third Door by Alex Banayan, framework 1 of 11

The Three Doors

A nightclub analogy for the three ways into any career or industry.

Alex Banayan's framework, from The Third Door, pp. 15 to 38.

  1. The First Door

    The main entrance, where the line curves around the block and ninety nine percent of people wait.

  2. The Second Door

    The VIP entrance for billionaires, celebrities and people born into it.

  3. The Third Door

    Jump out of line, run down the alley, bang on the door a hundred times, crack open the window and sneak through the kitchen.

From chapter: Step 1: Ditch the Line, pp. 15–38

The book opens with the nightclub analogy: there is the First Door where ninety nine percent queue, the Second Door for the born rich and famous, and always a Third Door you find by jumping out of line. Alex is a bored premed at USC who reads biographies of Bill Gates and Steven Spielberg and finds no book on how such people launched careers when nobody knew their names. He decides to find the answers himself, funds the plan by working out how to get picked as a contestant on The Price Is Right and winning a sailboat, then sells it for $16,000. He switches to business over his family's tears, promises his grandmother he will finish his degree, sets up a storage closet office and starts a list of dream professors with his friends.

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