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The Third Door by Alex Banayan, framework 3 of 11

Tim Ferriss cold-email template

A short email for approaching a busy person.

Alex Banayan's framework, from The Third Door, pp. 39 to 68.

  1. Respect their time

    Say you know they are busy and that the email takes sixty seconds to read.

  2. Show credibility

    Add one or two lines that establish who you are.

  3. Ask one specific question

    Put the question in the email itself, and never ask to jump on the phone, get coffee or pick their brain.

  4. Give an easy out

    Say you understand if they are too busy, and that even a one or two line reply would help.

From chapter: Step 2: Run Down the Alley, pp. 39–68

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