Gold, silver and bronze packages

Elliott's way of pricing a sale with three options.

Alex Banayan's framework, from The Third Door, pp. 69 to 133.

Make the first option too expensive
Gold sets a high anchor.
Make the third option unappealing
Bronze leaves little reason to pick it.
Expect the middle
People often choose silver, which here was ten ads for $6,000.

From chapter: Step 3: Find Your Inside Man, pp. 69–133

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