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The Third Door by Alex Banayan, framework 11 of 11

Elliott's pipeline rules

What to do when you keep hearing bullshit no's.

Alex Banayan's framework, from The Third Door, pp. 187 to 265.

  1. Build a pipeline

    Keep thirty or more things in motion so one no is not the end.

  2. Think bigger

    Aim at a bigger name, as Summit did with Bill Clinton.

  3. Think differently

    Change the offer, such as hosting a fundraiser so the guest has to come.

  4. Make an offer they can't refuse

    Use the yes of one person to unlock the next.

From chapter: Step 5: Take the Third Door, pp. 187–265

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