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The Great CEO Within by Matt Mochary, framework 10 of 15

The Relationship Method for investors

Build trust and like before pitching the company.

Matt Mochary's framework, from The Great CEO Within, pp. 31 to 103.

  1. Ask about their lives

    Be curious about work and home.

  2. Prove you heard

    Say 'I think I heard you say...' and repeat the highlights.

  3. Prove you remember

    Say at the next meeting 'The last time we talked you said...'.

  4. Express appreciation

    Tell them what you appreciate about them.

From chapter: Chapter 22: Key Performance Indicators (KPIs), pp. 31–103

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