Bookshelf · The Great CEO Within
The Great CEO Within by Matt Mochary, framework 10 of 15
The Relationship Method for investors
Build trust and like before pitching the company.
Matt Mochary's framework, from The Great CEO Within, pp. 31 to 103.
- Ask about their lives
Be curious about work and home.
- Prove you heard
Say 'I think I heard you say...' and repeat the highlights.
- Prove you remember
Say at the next meeting 'The last time we talked you said...'.
- Express appreciation
Tell them what you appreciate about them.
From chapter: Chapter 22: Key Performance Indicators (KPIs), pp. 31–103
More from this book
All 15 frameworks-
Framework 11 · Sales and negotiation Customer development questions Three things to learn on a sales call before presenting.
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Framework 12 · Lead generation Seeds, Nets and Spears Three kinds of leads.
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Framework 13 · Leadership STP (Segment, Target, Promote) A short route to choosing a market and reaching it.
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Framework 14 · Lead generation Scorecard, Source, Select, Sell The recruiting process in Appendix B, drawn from Who.
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Framework 15 · Offers and pricing Compensation and offer How to price an offer and close it without haggling afterwards.
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Framework 1 · Hiring and teams GTD lists David Allen's Getting Things Done system as Mochary uses it, plus a Goals list of his own.