Bookshelf · The Great CEO Within
The Great CEO Within by Matt Mochary, framework 11 of 15
Customer development questions
Three things to learn on a sales call before presenting.
Matt Mochary's framework, from The Great CEO Within, pp. 31 to 103.
- Goals
What are they responsible for, and what are they trying to achieve?
- Challenges
What stops them reaching those goals?
- Ideal solution
What would the ideal fix be, and why does it matter?
From chapter: Chapter 22: Key Performance Indicators (KPIs), pp. 31–103
More from this book
All 15 frameworks-
-
-
-
-
-
