Seeds, Nets and Spears

Three kinds of leads.

Matt Mochary's framework, from The Great CEO Within, pp. 31 to 103.

Seeds
Word of mouth and referrals; close fast but are hard to grow on purpose.
Nets
Marketing such as events, SEO and ads; quantity over quality, scalable but slow to build.
Spears
Outbound reps going after hyper-targeted leads; predictable but needs full-time reps and may be unprofitable under $10,000 a year deals.

From chapter: Chapter 22: Key Performance Indicators (KPIs), pp. 31–103

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