Superfans by Pat Flynn, framework 2 of 15
Learn the Lyrics
Find the words your audience uses for its problems.
Pat Flynn's framework, from Superfans, pp. 34 to 72.
- Find conversations already happening
Search Facebook or LinkedIn groups and forums for phrases such as why is it, need help and how come I, without promoting yourself.
- Ask for the biggest challenge
Ask people for their biggest challenge related to a topic, then follow up with questions.
- Hold real conversations
Ask ten people for fifteen minutes about a problem they have, face to face or on a call.
From chapter: Part 1: Casual Audience to Active Audience, pp. 34–72
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