Drive the DeLorean

Show the future with your help and without it.

Pat Flynn's framework, from Superfans, pp. 34 to 72.

Identify the problem
Name the problem in their language.
Amplify it
Describe in detail what happens if they do nothing, without using fear or shame.
Show the DO future
Tell a story of the problem solved, ideally through people like them.
Collect five transformation stories
Gather before, after and what-if from your audience and use them in your messages.

From chapter: Part 1: Casual Audience to Active Audience, pp. 34–72

More from this book