Open the Factory Doors

Four reasons to show how the work is made.

Pat Flynn's framework, from Superfans, pp. 73 to 130.

Show quality and care
Let people see the care behind the product.
Make them feel special
Give inside access that most people do not get.
Connect them to the people
Feature the unseen people behind the brand.
Give them something to share
Behind-the-scenes facts get passed on.
Make it trackable
Share something measurable each month, as with income reports.

From chapter: Part 2: Active Audience to Connected Community, pp. 73–130

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