Superfans by Pat Flynn, framework 7 of 15
Give Them a Name
Create a shared identity for the community.
Pat Flynn's framework, from Superfans, pp. 73 to 130.
- Brainstorm five names
Catchy, true to the brand, original.
- Pick one
You can let the audience decide.
- Use it constantly
Let it stick.
- Add swag
Shirts, stickers or bags.
- Add a phrase
Such as Team Flynn for the win.
From chapter: Part 2: Active Audience to Connected Community, pp. 73–130
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