Create Quick Wins

Give new people a small result they can get fast.

Pat Flynn's framework, from Superfans, pp. 34 to 72.

Run a short challenge
A 72-hour goal such as the first 100 email subscribers.
Load the first email
Make the first email deliver a win in under five minutes.
Pack the getting-started page
Give one page with the gear, guests and first steps in one place.
Audit the entry points
Ask whether each first touch gives a win or only more information.

From chapter: Part 1: Casual Audience to Active Audience, pp. 34–72

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