Play Nice by Jason Schreier, framework 13 of 15
Overwatch League franchise pricing
Kotick's reasoning for pricing city teams at $20 million.
Jason Schreier's framework, from Play Nice, pp. 200 to 303.
- Name the buyer
Aim at billionaires who already own traditional sports teams.
- Price for their return
They only care if $20 million can become about $100 million, not if $250,000 becomes a million.
- Accept the downside
Each team starts $20 million in the hole with no proven revenue model.
From chapter: PART THREE: FUTURE, pp. 200–303
More from this book
All 15 frameworks-
Framework 14 · Content and packaging Franchise general manager structure Blizzard's 2020s reorganisation modelled on Call of Duty.
-
Framework 15 · Life and thinking Blizzard's five new values The replacement for the eight values, announced after more than a year of employee work.
-
Framework 1 · Sales and negotiation Management by chaos How the early team settled game design without managers or process.
-
Framework 2 · Lead generation Donut theory Adham's whiteboard model for sizing a game's audience.
-
Framework 3 · Life and thinking Guided museum quest design How World of Warcraft improved on EverQuest's open ended structure.
-
Framework 4 · Hiring and teams Promote testers by test How Team 2 turned QA staff into artists.