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Play Nice by Jason Schreier, framework 13 of 15

Overwatch League franchise pricing

Kotick's reasoning for pricing city teams at $20 million.

Jason Schreier's framework, from Play Nice, pp. 200 to 303.

  1. Name the buyer

    Aim at billionaires who already own traditional sports teams.

  2. Price for their return

    They only care if $20 million can become about $100 million, not if $250,000 becomes a million.

  3. Accept the downside

    Each team starts $20 million in the hole with no proven revenue model.

From chapter: PART THREE: FUTURE, pp. 200–303

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