Play Nice by Jason Schreier, framework 14 of 15
Franchise general manager structure
Blizzard's 2020s reorganisation modelled on Call of Duty.
Jason Schreier's framework, from Play Nice, pp. 200 to 303.
- Appoint a GM per franchise
Warcraft, Diablo and Overwatch each get a general manager.
- Split live and new
A live team runs patches and seasons while others build expansions and new games.
- Plan ten years
Diablo IV gets a decade long content roadmap.
- Shuffle at deadlines
People move across teams when a release approaches.
From chapter: PART THREE: FUTURE, pp. 200–303
More from this book
All 15 frameworks-
Framework 15 · Life and thinking Blizzard's five new values The replacement for the eight values, announced after more than a year of employee work.
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Framework 1 · Sales and negotiation Management by chaos How the early team settled game design without managers or process.
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Framework 2 · Lead generation Donut theory Adham's whiteboard model for sizing a game's audience.
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Framework 3 · Life and thinking Guided museum quest design How World of Warcraft improved on EverQuest's open ended structure.
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Framework 4 · Hiring and teams Promote testers by test How Team 2 turned QA staff into artists.
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Framework 5 · Hiring and teams Reboot decision The three options StarCraft's team weighed after its demo was derided as purple Warcraft.