A scoring exercise to find which touch points in the business are not yet remarkable.
Daniel Priestley's framework, from Oversubscribed, pp. 175 to 175.
List every touch point
Write down website, brochures, people, products, premises, ads, staff handbook, uniforms and packaging for customers, team and suppliers.
Score each 1 to 10
Ask whether the touch point is positively remarkable and score it.
Improve one or two a month
Choose a few touch points to invest in each month, aiming at 10 out of 10.
From chapter: THE REMARKABLE AUDIT, pp. 175–175
The remarkable audit scores every touch point, including website, brochures, people, products, premises, ads, handbook, uniforms and packaging, from 1 to 10, for customers, team and suppliers. Do not be discouraged. Improve one or two things a month. The world's fastest growing companies spend 5% to 15% of revenue on research, development, innovation and training rather than marketing campaigns. The best product wins, and leaning into the discomfort of how much remains to be done keeps wannabes out of your league.
