Six questions asked of everyone in a circle straight after an event or campaign day.
Daniel Priestley's framework, from Oversubscribed, pp. 192 to 192.
Score the team
Score team performance 1 to 10 and say why.
What went well
Say what you think we did well.
What could be better
Say what we could have done better.
Missing tools or assets
Say what tools or assets we wish we had at the event.
A magic moment
Share a magic moment you noticed.
Anything else
Add anything else.
From chapter: THE DEBRIEF, pp. 192–192
In a 2005 newspaper campaign each ad carried a booking code, and the data showed odd page ads beat even page ads, two-colour beat black-and-white, and an upside-down ad's response rate fell off a cliff. The team's saying is 'The truth is in the results', so they measure cost per lead, cost per sale, enquiries, unsubscribes, clicks and conversions, and test brochures and sales conversations. Investigate after the campaign, not during. The debrief gathers volunteers, staff, directors, speakers and suppliers in a circle to answer six questions while the day is fresh.
