Principles that set direction and plant a high-performance culture.
Daniel Priestley's framework, from Oversubscribed, pp. 219 to 220.
You get what you pitch for
Be careful what you talk about, since you are always pitching.
Influence comes from output
Produce prolifically at a high standard and sharpen ideas in the market.
Income follows assets
Create assets such as brochures, systems, videos and scripts and use them fully.
We get famous from the results of our clients
Showcase client success stories rather than yourself.
We are in partnership with everyone who touches our business
Treat everyone as a partner in your success.
Prolific beats perfect
Keep moving forward with directionally accurate moves.
Innovation never ends
Keep investing in research, training and development.
From chapter: CREATING CULTURE FROM THE BEGINNING, pp. 219–220
A high-performing team needs a high-performance culture built on a clear vision, mission, values and maxims. Dent Global's vision is to develop entrepreneurs who stand out, scale up and make a positive impact, its mission is to create high-performing environments, and its values are be brave, have fun, make a dent. Seven maxims set direction, including 'You get what you pitch for and you're always pitching', 'Influence comes from output', 'Income follows assets', 'We get famous from the results of our clients', 'Prolific beats perfect' and 'Innovation never ends'.
