Four roles needed to make a business oversubscribed.
Daniel Priestley's framework, from Oversubscribed, pp. 205 to 205.
Key person of influence
Known, liked and trusted; sets the culture, defines the vision and makes deals happen.
Head of sales and marketing
Generates warm leads, makes sales and collects referrals through well-executed campaigns.
Head of operations and products
Delights customers so they refer more clients.
Head of finance, logistics and reporting
Manages money and numbers, efficiencies, reports, compliance, purchasing and payments.
From chapter: THE CAMPAIGN‐DRIVEN ENTERPRISE TEAM, pp. 205–205
Business is too complex to do alone, so a campaign-driven enterprise team of at least four people covers four key roles: a key person of influence who is known, liked and trusted and sets the vision and culture; a head of sales and marketing who generates warm leads, sales and referrals; a head of operations and products who delights customers; and a head of finance, logistics and reporting who manages money, numbers, compliance and payments. It suits a small startup or a division in a large firm.
