The five skills anyone can learn to become the leading person in a project.
Daniel Priestley's framework, from Oversubscribed, pp. 207 to 218.
Pitching
Communicate your message so people join your projects, funding, partners and sales.
Publishing
Write blogs, articles and reports people can share, in print and online.
Productising
Turn insights into scalable products or productised services.
Profiling
Take ideas above the noise and build visibility for yourself and your cause.
Partnering
Form strategic alliances with valuable people who make things happen faster.
From chapter: THE CORE ROLES OF YOUR CAMPAIGN DRIVEN ENTERPRISE TEAM, pp. 207–218
Each role is set out in detail. The key person of influence needs five strengths: pitching, publishing, productising, profiling and partnering. Brands have three layers (product, company, personality), and personality brands such as Branson, Jobs and Aussie Home Loans founder John Simmonds are the most powerful for small firms. The head of sales and marketing needs marketing assets (approved copy and images, content, lead capture, measurement benchmarks) and five sales tools (scripts, brochures, diagrams, sign-up form, terms). The head of operations lives by net promoter score and improves it via product, delivery system, target market and expectations. The head of finance does fast reporting, better supplier terms, collections and access to finance.
