Five levels of offering from least to most valuable, with value rising as you take on more responsibility for the outcome.
Daniel Priestley's framework, from Oversubscribed, pp. 76 to 78.
Information or ideas
Share ideas to show thought leadership, but expect little payment.
Components
Sell the building blocks people need to create something themselves.
Supervision
Provide close ongoing supervision while the client works, with real accountability.
Done with you
Work with the client to create the outcome, each providing some of the work.
Done for you
Deliver a full, complete answer so the client needs little time or creative energy.
From chapter: GIVE AWAY IDEAS, CHARGE FOR IMPLEMENTATION, pp. 76–78
In the 1980s and 1990s information was scarce and expensive, so his father's office held hundreds of dollars' worth of cassette tapes. After Google, YouTube, WordPress and iTunes the value of information fell and the value of getting things done rose. So give away information freely or cheaply and charge for implementation, as Lululemon does with free yoga content and classes. A ladder of value runs from information through components, supervision, done with you and done for you, with weight loss priced from a $20 book to $15,000 liposuction.
