Jason Fladlien's framework, from One to Many, pp. 237 to 269.
Registration page
Short, fast, tailored with a countdown.
Thank-you page
Send them to email and to show up early.
Sign-up page
An in-depth order form with bonuses and testimonials.
Replay page
Expires with the offer, autoplays, delays the cart button.
From chapter: 12. The Webinar Funnel, pp. 237–269
A webinar funnel without a webinar cannot make money, and the pages around it can quadruple results: the same webinar can make $62,500 or $250,000 depending on how many people register and show. Fladlien judges by money collected at the end of the promotion cycle, not conversion rate. He covers the registration page, thank-you page, webinar sign-up page (an order form, not a sales page) and replay page, with an email schedule that devotes half the emails to the replay.
