The skeleton behind almost every webinar Fladlien builds.
Jason Fladlien's framework, from One to Many, pp. 18 to 22.
Introduction
Hook them in and establish authority.
Content
Teach one path while building commitment.
Transition
Connect what they learned to a solution they can invest in.
Close
Show the offer is worth more than its price.
From chapter: 1. Overview of the Framework, pp. 18–22
Almost every webinar has four sections: introduction, content, transition and close. Fladlien writes them out of order, usually content or pitch first and the introduction last, because he does not know what he is introducing until the rest exists. He advises shipping in three stages (shippable, polish, recalibrate) and tells the WP Twin story, where a $5,000 flop became $100,000 after one fix to the place where the live audience got lost.
