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Bookshelf · One to Many

One to Many by Jason Fladlien, framework 5 of 8

One, two, three commitment formula

Scripting commitments that build to a big yes.

Jason Fladlien's framework, from One to Many, pp. 94 to 135.

Broad question
A general yes.
Specific question
A narrower yes.
Big commitment question
The question that gets the major yes.

From chapter: 7. Context, Vision, Commitment, Strategy, pp. 94–135

More from this book

All 8 frameworks

Framework 6 · Sales and negotiation Transition formula Three beats from content into pitch.
Framework 7 · Offers and pricing Close formula The order of elements in the pitch.
Framework 8 · Lead generation Webinar funnel pages The four pages around the live event.
Framework 1 · Lead generation The four-section webinar framework The skeleton behind almost every webinar Fladlien builds.
Framework 2 · Lead generation Five introduction objectives What the first minutes of a webinar must do.
Framework 3 · Lead generation Clearly defined outcome A three-part statement of what the webinar delivers.

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