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Jab, Jab, Jab, Right Hook by Gary Vaynerchuk, framework 1 of 9

The three characteristics of a perfect right hook

Checks a call to action before you post it.

Gary Vaynerchuk's framework, from Jab, Jab, Jab, Right Hook, pp. 23 to 48.

  1. Simple call to action

    Make the ask simple and easy to understand.

  2. Built for mobile

    Craft it for mobile and all digital devices.

  3. Respects the network

    Honour the nuances of the social network the content is made for.

From chapter: Round 1: The Setup, pp. 23–48

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