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Jab, Jab, Jab, Right Hook by Gary Vaynerchuk, framework 2 of 9

The sweet science loop

How to build a storytelling formula for each platform.

Gary Vaynerchuk's framework, from Jab, Jab, Jab, Right Hook, pp. 23 to 48.

  1. Experiment

    Vary timing, slang, taglines, hashtags and formats such as animated GIFs.

  2. Read the data

    Check hearts, shares, comments, repins and reblogs to see what response each variation got.

  3. Respond to the result

    Change what you do based on what the numbers say.

  4. Set a formula per platform

    Use it as a framework only, and retest, because each platform and audience needs its own.

From chapter: Round 1: The Setup, pp. 23–48

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