Bookshelf · Jab, Jab, Jab, Right Hook
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk, framework 4 of 9
The three kinds of jab
Where to find content people value.
Gary Vaynerchuk's framework, from Jab, Jab, Jab, Right Hook, pp. 49 to 74.
- Social
Content about other people, because people are interested in people.
- Entertainment
Games, music and escape.
- Utility
Maps, organisers and how-tos that provide service.
From chapter: Round 2: The Characteristics of Great Content and Compelling Stories, pp. 49–74
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