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Jab, Jab, Jab, Right Hook by Gary Vaynerchuk, framework 6 of 9

Questions to ask when creating Facebook micro-content

A pre-post checklist for Facebook.

Gary Vaynerchuk's framework, from Jab, Jab, Jab, Right Hook, pp. 75 to 172.

  1. Length

    Is the text too long?

  2. Surprise

    Is it provocative, entertaining or surprising?

  3. Photo

    Is the photo striking and high quality?

  4. Logo

    Is the logo visible?

  5. Format

    Have we chosen the right format for the post?

  6. Call to action

    Is the call to action in the right place, and are we asking too much?

From chapter: Round 3: Storytell on Facebook, pp. 75–172

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