The six rules of outstanding content

A checklist for whether a post will cut through the noise.

Gary Vaynerchuk's framework, from Jab, Jab, Jab, Right Hook, pp. 49 to 74.

It's native
Match the platform's language, culture, sensibility and style.
It doesn't interrupt
Melt into the experience people came for rather than breaking into it.
It doesn't make demands, often
Be generous, informative, funny or inspiring, and keep the sale for the right hook.
It leverages pop culture
Show you know the music, gossip and news your audience follows.
It's micro
Reimagine small pieces of content daily, in real time, in the platform's format.
It's consistent and self-aware
Answer who we are in every post, whatever the language.

From chapter: Round 2: The Characteristics of Great Content and Compelling Stories, pp. 49–74

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