Gambling Man by Lionel Barber, framework 7 of 8
The Sprint turnaround under Claure
The cost and capital moves used to fix Sprint after the failed T-Mobile merger.
Lionel Barber's framework, from Gambling Man, pp. 188 to 234.
- Lease the phones
Lease handsets to customers so the cost counts as investment and ebitda rises.
- Put spectrum in a special purpose vehicle
Use spare spectrum as collateral in an SPV to borrow at 3 to 4 per cent.
- Zero baseline budget
Set each cost line from scratch, such as 200 lawyers instead of 800 and 10 PR staff instead of 100.
- Spend Fridays in a store
Study customer and employee behaviour first hand.
- Rebrand the culture
Build a Silicon Valley base with Japanese touches and push a no loser mentality.
From chapter: PART FOUR: THE EMPIRE BUILDER, pp. 188–234
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