Gambling Man by Lionel Barber, framework 3 of 8
Kitao's bond liberalisation play
How SoftBank refinanced a $500m bank loan and broke the main-bank system.
Lionel Barber's framework, from Gambling Man, pp. 66 to 147.
- Spot the rule change
Use the 1993 revision to the Commercial Code that let firms issue bonds through a nominated financial agent.
- Choose a friendly agent
Appoint Nomura Securities as fiscal agent, cutting out the major banks.
- Win the regulator
Lobby the Ministry of Finance until it sided with liberalisation, which cut fees by 90 per cent.
- Issue the bond
Sell 12-year debentures at 3.9 per cent in September 1995 to raise $500m and repay the syndicated loan.
- Rank the banks
Replace a main bank with a core bank system and score each bank on willingness to accommodate SoftBank.
From chapter: PART TWO: RISE AND FALL, pp. 66–147
More from this book
All 8 frameworks-
Framework 4 · Offers and pricing The Vodafone Japan turnaround How Masa turned a third-rate mobile business into a challenger to NTT Docomo.
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Framework 5 · Offers and pricing Whole-company securitisation The financing structure that let a BB-rated SoftBank borrow for Vodafone Japan.
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Framework 6 · Growth and strategy The 30-Year Vision brainstorm How Masa ran strategy sessions for SoftBank's 30th anniversary.
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Framework 7 · Hiring and teams The Sprint turnaround under Claure The cost and capital moves used to fix Sprint after the failed T-Mobile merger.
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Framework 8 · Sales and negotiation Elliott's SoftBank playbook How the activist fund approached Masa and what it asked him to do.
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Framework 1 · Sales and negotiation Masa's market filter How the 24 year old picked software distribution out of about 40 ideas.