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Bookshelf · $100M Offers

$100M Offers by Alex Hormozi, framework 6 of 7

Types of guarantee

Unconditional, conditional, anti-guarantee and implied.

Alex Hormozi's framework, from $100M Offers, pp. 129 to 197.

Unconditional
Refund with no conditions.
Conditional
Tied to client actions.
Anti-guarantee
All sales final, with a reason why.
Implied
Performance or revshare pay.

From chapter: Section IV: Enhancing Your Offer, pp. 129–197

More from this book

All 7 frameworks

Framework 7 · Life and thinking M-A-G-I-C naming formula Magnet, Avatar, Goal, Interval, Container.
Framework 1 · Offers and pricing Grand Slam Offer An offer that cannot be compared with anything else, combining a promotion, a value proposition, a premium price, a guarantee and a money model.
Framework 2 · Money and finance Three ways to grow More customers, higher purchase value, more purchases.
Framework 3 · Leadership Four indicators of a good market Massive pain, purchasing power, easy to target, growing.
Framework 4 · Offers and pricing The Value Equation Four drivers that decide perceived value.
Framework 5 · Offers and pricing Creating a Grand Slam Offer Five steps from dream outcome to bundle.

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