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Bookshelf · $100M Offers

$100M Offers by Alex Hormozi, framework 3 of 7

Four indicators of a good market

Massive pain, purchasing power, easy to target, growing.

Alex Hormozi's framework, from $100M Offers, pp. 36 to 75.

Massive pain
Buyers desperately need it.
Purchasing power
They can pay.
Easy to target
They can be found.
Growing
The market is a tailwind.

From chapter: Section II: Pricing, pp. 36–75

More from this book

All 7 frameworks

Framework 4 · Offers and pricing The Value Equation Four drivers that decide perceived value.
Framework 5 · Offers and pricing Creating a Grand Slam Offer Five steps from dream outcome to bundle.
Framework 6 · Offers and pricing Types of guarantee Unconditional, conditional, anti-guarantee and implied.
Framework 7 · Life and thinking M-A-G-I-C naming formula Magnet, Avatar, Goal, Interval, Container.
Framework 1 · Offers and pricing Grand Slam Offer An offer that cannot be compared with anything else, combining a promotion, a value proposition, a premium price, a guarantee and a money model.
Framework 2 · Money and finance Three ways to grow More customers, higher purchase value, more purchases.

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