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Bookshelf · $100M Offers

$100M Offers by Alex Hormozi, framework 4 of 7

The Value Equation

Four drivers that decide perceived value.

Alex Hormozi's framework, from $100M Offers, pp. 76 to 128.

Dream outcome
Increase.
Perceived likelihood of achievement
Increase.
Time delay
Decrease.
Effort and sacrifice
Decrease.

From chapter: Section III: Value - Create Your Offer, pp. 76–128

More from this book

All 7 frameworks

Framework 5 · Offers and pricing Creating a Grand Slam Offer Five steps from dream outcome to bundle.
Framework 6 · Offers and pricing Types of guarantee Unconditional, conditional, anti-guarantee and implied.
Framework 7 · Life and thinking M-A-G-I-C naming formula Magnet, Avatar, Goal, Interval, Container.
Framework 1 · Offers and pricing Grand Slam Offer An offer that cannot be compared with anything else, combining a promotion, a value proposition, a premium price, a guarantee and a money model.
Framework 2 · Money and finance Three ways to grow More customers, higher purchase value, more purchases.
Framework 3 · Leadership Four indicators of a good market Massive pain, purchasing power, easy to target, growing.

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