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$100M Offers by Alex Hormozi, framework 7 of 7

M-A-G-I-C naming formula

Magnet, Avatar, Goal, Interval, Container.

Alex Hormozi's framework, from $100M Offers, pp. 129 to 197.

Magnet
Reason why.
Avatar
Who it is for.
Goal
Dream outcome.
Interval
Time frame.
Container
Challenge, blueprint, bootcamp and similar words.

From chapter: Section IV: Enhancing Your Offer, pp. 129–197

More from this book

All 7 frameworks

Framework 1 · Offers and pricing Grand Slam Offer An offer that cannot be compared with anything else, combining a promotion, a value proposition, a premium price, a guarantee and a money model.
Framework 2 · Money and finance Three ways to grow More customers, higher purchase value, more purchases.
Framework 3 · Leadership Four indicators of a good market Massive pain, purchasing power, easy to target, growing.
Framework 4 · Offers and pricing The Value Equation Four drivers that decide perceived value.
Framework 5 · Offers and pricing Creating a Grand Slam Offer Five steps from dream outcome to bundle.
Framework 6 · Offers and pricing Types of guarantee Unconditional, conditional, anti-guarantee and implied.

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