CPM / RPM Calculator

Where does your rate sit? Put your numbers in, pick your niche, and see yourself against the medians and the creators who have shown theirs.

Where that sits

Put your numbers in above and your marker drops onto the chart.

Pick your niche to compare with its creators

Education & Science $10.22$5.91
Transport* $5.69$5.88
Lifestyle $2.98$5.32
News & Politics* $2.60$4.51
Entertainment $2.43$3.98
Crafting & Handmade $2.39$3.42
Gadgets & Tech $2.33$5.73
Music $2.28$4.05
Food & Cooking* $2.25$4.04
Gaming $2.05$4.05
Business & Finance* $2.01$4.84
Health & Sport $1.23$3.54
Kids & Teens $0.33$1.59

middle half median RPMStudio CPM you estimate

AIR Media-Tech, YouTube RPM by niche 2026, 300 channels, May 2025 to May 2026, in US dollars; the all-niche median RPM was $2.30 and the median channel served an ad on 53% of its views. * under ten channels. The creators' 62 figures link to their sources; different years, different channels, a feel for the range, not a target.

Made by

Tom Sharman

Founder, The Content Operators

Tom Sharman has worked with Top 1% creators taking them from solo operators into media businesses, building the strategy, systems and teams. His work has produced 2B+ views.

About Tom