Bookshelf · The Ride of a Lifetime
The Ride of a Lifetime by Robert Iger, framework 2 of 7
Three strategic priorities
The three-part vision Iger took to the Disney board in 2004 and kept for fifteen years.
Robert Iger's framework, from The Ride of a Lifetime, pp. 20 to 121.
- High-quality branded content
Put most time and capital into content and bet that quality matters more as choice explodes.
- Embrace technology
Use it to make better products and reach consumers in modern, mobile, digital ways.
- Become truly global
Penetrate the most populous markets such as China and India instead of serving the same loyal customers.
From chapter: Part One: Learning, pp. 20–121
More from this book
All 7 frameworks-
Framework 3 · Personal brand The campaign playbook Scott Miller's ten-page deck for winning the Disney CEO job as a political campaign.
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Framework 4 · Life and thinking Clarifying questions for a deal you hope will work Questions Iger says to ask when you are hoping something works without being able to explain how.
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Framework 5 · Lead generation Buying a creative company without breaking it How Iger approached Pixar, Marvel and Lucasfilm, built from the three deals.
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Framework 6 · Content and packaging Disrupting your own working business The steps Iger took in 2017 to push Disney into direct-to-consumer streaming.
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Framework 7 · Leadership Iger's rules for firing someone His internal set of rules for taking responsibility away from a person.
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Framework 1 · Hiring and teams Ten principles of leadership Iger's ten principles for true leadership, listed in the prologue and tested through the rest of the book.