Bookshelf · The Ride of a Lifetime

The Ride of a Lifetime by Robert Iger, framework 2 of 7

Three strategic priorities

The three-part vision Iger took to the Disney board in 2004 and kept for fifteen years.

Robert Iger's framework, from The Ride of a Lifetime, pp. 20 to 121.

  1. High-quality branded content

    Put most time and capital into content and bet that quality matters more as choice explodes.

  2. Embrace technology

    Use it to make better products and reach consumers in modern, mobile, digital ways.

  3. Become truly global

    Penetrate the most populous markets such as China and India instead of serving the same loyal customers.

From chapter: Part One: Learning, pp. 20–121

More from this book

All 7 frameworks

Back to the bookshelf