Disrupting your own working business

The steps Iger took in 2017 to push Disney into direct-to-consumer streaming.

Robert Iger's framework, from The Ride of a Lifetime, pp. 122 to 222.

Say it publicly with conviction
He called this 'management by press release', where candour outside the company motivates people inside.
Buy the technology
Take control of BAMTech instead of spending five years building a platform.
Run technology and content in parallel
Build the apps while a content team develops originals.
Ask existing studios to do the work
No separate Disney+ studio; executives were told to pay attention to the new thing.
Redesign incentives
Stock grants vesting on Iger's own assessment of how well executives worked together.
Be present for your people
Hold town halls and return calls and emails in a timely way.

From chapter: Part Two: Leading, pp. 122–222

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