Expand the definition of your product

A set of questions for widening the product to the customer's entire experience.

Jon McNeill's framework, from The Algorithm, pp. 95 to 127.

Map the customer's whole journey
List every step from shopping to selling or trading in.
Find the pain
Look for unpleasant steps, since each is an opportunity.
Ask what they consume around you
Ask what customers buy weekly in and around your product, as Walmart did.
Test if it makes or breaks adoption
Pursue the wider scope only if it decides whether you win or lose the market.

From chapter: Part II: The Three Cultural Ingredients of the Algorithm, pp. 95–127

More from this book