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Never Split the Difference by Chris Voss, framework 6 of 9

Four times 'No' and the Rule of Three

Refuse softly so the other side bids against itself and test a 'yes' three times.

Chris Voss's framework, from Never Split the Difference, pp. 134 to 154.

  1. How am I supposed to do that?

    Request for help.

  2. Your offer is generous, I'm sorry

    Soft no.

  3. I'm sorry, I can't

    Direct but empathic.

  4. I'm sorry, no

    Gentle.

  5. No

    Last.

From chapter: CHAPTER 8 | GUARANTEE EXECUTION, pp. 134–154

Voss says a deal is only as good as its implementation, and 'Yes' is nothing without 'How'. In the Ecuador kidnapping of José, his wife Julie answered every demand with a question and drove the ransom from $5 million to $16,500 while the kidnappers argued among themselves and José escaped. The chapter covers the 'How' as a gentle 'No', influencing the people behind the table, spotting lies with the 7-38-55 rule, the Pinocchio effect and pronoun use, the Rule of Three, and the 'Chris discount'. A four step 'No' series let a student get a seller to bid against himself from €30,812 to €23,567.

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